Alex LieuCreative Director and Lead Experience Design Director for 42 Entertainment. Pushing the boundaries of traditional entertainment and social gaming while redefining the rules of digital and real-world play, Alex is constantly searching for new ways to immerse audiences and weave them into fiction. From sending scores of Batman fans to mysterious locations where mobile phones were buried inside Joker-themed cakes, to leading players through a scary dilapidated warehouse leading to an ultra-secret Nine Inch Nails performance, Lieu has pioneered immersive storytelling techniques that blend the digital and real to create "events" in fictional worlds that attract massive participation.
Asheville Community Theater
2:30 PM - 5:00 PM