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New Media Art Exhibit Powered By Aloft HotelsOver the last 50 years, Bob Moog and his company Moog Music have created technology that has given artists the ability to create and express themselves in new and limitless ways. Moogfest honors this spirit of innovation through a five day festival that highlights the intersection of art, music, performance and technology.
In October of last year Moogfest and The Media Arts Project (MAP) issued an invitation to artists, designers, architects, engineers, innovators, scientists, and students to submit proposals for juried selection to contribute to Moogfest 2014.
Design teams were asked to propose a freestanding, rapidly deployable temporary structure or installation that embodies the interdisciplinary philosophy and innovation that Moog exemplifies. Designs had to enhance the experience of the user by engaging multimedia and multi-sensory experiences of sound, structure, materiality, light and form. The objective was for each entry to emphasize the intersection of art and technology.
Over 50 submissions were received, and after careful judgment, less than 10 were accepted. Two of the pieces accepted were from Asheville.
To bring this new media art exhibit to life Moogfest has partnered with Aloft Hotels.
“Aloft Hotels has passion for innovation and shaping the guest experience through design–led initiatives,” said Brian McGuinness, Senior Vice President, Aloft Hotels. “MoogFest’s vision of highlighting the intersection of art, music and technology is brought to life through the New Media Art Exhibit and makes this a natural partnership for Aloft.”
These installations will be located in the Moogfest footprint running along Lexington Avenue toward Broadway and the Moog Factory, turning the street into an interactive art playground.